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Venus Et Fleur

MIXED
FLORAL

The launch campaign for Venus Et Fleur's Mixed Floral collection was carefully crafted to highlight the product's romantic and ethereal design. The soft and delicate nature of the imagery creates an atmosphere of elegance and sophistication, showcasing the beauty and delicacy of the floral arrangements.

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Responsibilities

#CreativeDirection #Concept #Producer

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BEHIND THE SCENES

In order to showcase the intricate craftsmanship that goes into every product, I decided to incorporate behind the scenes (BTS) imagery into the product launch campaign. The BTS imagery helps to elevate the product by highlighting the careful attention to detail that goes into every piece. By showing customers the dedication and skill of the artisans, the campaign aims to create a deeper appreciation for the product and inspire confidence in its quality. The BTS imagery also adds a personal touch to the launch, allowing customers to feel a sense of connection to the artisans and their craft.

Photographer

Karen Rosalie

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Videographer

Bradan Toigo​

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Hair & Makeup

Amy Park​

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Prop Stylist

Kat Lozhnikova

 

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